Hello, my name is Rye’n Orie, and I’m the founder and owner of Beauty of Expression—also known as BOE Wigs. I started creating my own wigs in 2016, searching for a more secure fit and a truly natural look. That passion grew into BOE, officially established in 2020.

At BOE, we specialize in high-quality wigs, extensions, and hair care. Our wigs are made with 100% Virgin and Raw hair, two of the best quality options on the market. Both are completely unprocessed—while Virgin hair is versatile and natural, Raw hair is considered the purest: single-donor, full of natural luster, and free from manipulation, keeping its pattern in its true “raw” state.

We pride ourselves on offering custom-fitted, glue(less), beginner-friendly wigs that are ready to wear, comfortable, and secure—perfect for everyday women, first-time wig wearers, or those experiencing hair loss. Every wig is designed to look natural, last long, and empower confidence without the hassle of harsh adhesives.

 

Beyond wigs, we also provide wig services like revamps, custom orders, and maintenance to give your units new life. Our studio ensures every client feels heard, understood, and beautiful, because beauty is an expression of who you are.

Beauty of Expression is proudly Black-owned but created for women of all ethnicities, where quality, sass, and class come together.